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_aKeegan, Sheila. _9101046 |
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_aQualitative research : _bgood decision making through understanding people, cultures and markets / _cSheila Keegan. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2009. |
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| 300 |
_axii, 260 p. : _bill. ; _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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_aMarket research in practice series _9101048 |
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| 504 | _aIncludes bibliographical references and index. | ||
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_aMarketing research. _9101050 |
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_aQualitative research. _9101051 |
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_9p35.96 _y02-18-2010 |
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