000			01987cam a22004218a 4500
001			2008024615
003			AE-DuAU
005			20241127170830.0
008			080604s2009 mau 001 0 eng
010			_a 2008024615
020			_a9780205569908 (pbk.) : _c82.00
020			_a0205569900 (pbk.) : _c82.00
050	0	0	_aHM1221 _b.B63 2009
069			_a09886160
090			_aHM 1221 .B63 2009
090			_aHM 1221 .B63 2009
100	1		_aBobbitt, William R. _q(William Randy) _9101746
245	1	0	_aDeveloping the public relations campaign : _ba team-based approach / _cRandy Bobbitt, Ruth Sullivan.
250			_a2nd ed.
260			_aBoston, MA : _bAllyn & Bacon/Pearson, _cc2009.
300			_axvii, 270 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aRev. ed. of: Developing the public relations campaign. 2005.
500			_aIncludes index.
505	0		_aPublic relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
650		0	_aPublic relations. _9101747
700	1		_aSullivan, Ruth, _d1955- _9101749
852			_9p82.00 _y03-15-2010
907			_a23713 _b08-06-10 _c08-06-10
942			_cBOOK _02
998			_aaudmc _b03-15-10 _cm _da _e- _feng _gmau _h0
935			_aPO30745
945			_g0 _i603003 _j0 _laudmc _nCopy Type:01 - Books _o- _p301.35 _q- _r- _s- _t1 _u2 _v5 _w2 _x0 _yi10310046 _z08-06-10
999			_c23713 _d23713