000			02142cam a2200397 a 4500
001			2008051751
003			AE-DuAU
005			20241127170858.0
008			081208s2009 maua b 001 0 eng
010			_a 2008051751
020			_a9781422124826 : _c35.00
020			_a1422124827 : _c35.00
050	0	0	_aHC79.T4 _bV465 2009
069			_a09953461
090			_aHC 79 .T4 V465 2009
090			_aHC 79 .T4 V465 2009
100	1		_aVerganti, Roberto. _9103817
245	1	0	_aDesign-driven innovation : _bchanging the rules of competition by radically innovating what things mean / _cRoberto Verganti.
260			_aBoston, MA : _bHarvard Business Press, _cc2009.
300			_axv, 272 p. : _bill. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. [241]-259) and index.
505	0		_aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
650		0	_aTechnological innovations. _9103820
650		0	_aIndustrial management. _9103824
852			_9p35.00 _y04-12-2010
907			_a23865 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b04-12-10 _cm _da _e- _feng _gmau _h0
935			_aPO39158
945			_g0 _i603348 _j0 _laudmc _nCopy Type:01 - Books _o- _p128.63 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10311695 _z08-06-10
999			_c23865 _d23865