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336			_2rdacontent _atext _btxt
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050	0	0	_aHF5803 _b.A38 2003
090			_aREF HF 5803 .A38 2003 v.1
245	0	4	_aThe Advertising age encyclopedia of advertising / _ceditors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
246	3	0	_aEncyclopedia of advertising
260			_aNew York : _bFitzroy Dearborn, _c2003.
300			_a3 v. (xxiii, 1873 p., [72] p. of plates) : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
520		0	_aFeaturing nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory.
650		0	_aAdvertising _vEncyclopedias. _913852
700	1		_aMcDonough, John. _913853
700	1		_aEgolf, Karen. _913854
710	2		_aMuseum of Broadcast Communications. _913855
730	0		_aAdvertising age. _913856
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
907			_a25755 _b09-29-10 _c08-06-10
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