000			02044cam a22003854a 4500
001			2005009744
003			AE-DuAU
005			20241127171346.0
008			050411s2005 waua bd 001 0 eng
010			_a 2005009744
020			_a0922993254 (pbk. : alk. paper): _c37.95
020			_a9780922993253 (pbk. : alk. paper)
040			_aDLC _cDLC _dYDXCP _dBAKER _dQBX _dMUQ _dOCLCQ _dBTCTA
042			_apcc
050	0	0	_aP87.5 _b.D449 2005
090			_aREF P 87.5 .D449 2005
100	1		_aDemers, David P. _911530
245	1	0	_aDictionary of mass communication & media research : _ba guide for students, scholars, and professionals / _cDavid Demers.
246	3		_aDictionary of mass communication and media research
260			_aSpokane, WA : _bMarquette Books, _cc2005.
300			_a358 p. : _bill. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
520			_aFrom the "American Broadcasting Company" to "zines," Demers (communication, Washington State U.) defines some 1400 terms associated with the mass communications studies in the United States. Covering traditional and new media, the dictionary defines terms associated with the history of the media, media law and ethics, research methods and statistics, major theoretical schools, advertising and public relations, globalization and the media, prominent media professionals and scholars. Annotation #169;2005 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc
650		0	_aMass media _vDictionaries. _9165396
852			_9p37.95 _y09-26-2007
907			_a25953 _b09-29-10 _c08-06-10
942			_cREF _00
998			_aref _b09-26-07 _cm _da _e- _feng _gwau _h0
935			_a26887
945			_g0 _i251694 _j0 _lref _nCopy Type:02 - Reference _o- _p139.47 _q- _r- _s- _t2 _u0 _v0 _w0 _x0 _yi10346090 _z08-06-10
999			_c25953 _d25953