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008 071010s2008 enkab b 001 0 eng
020 _a9781844807635 (pbk.) :
_c70.45
020 _a1844807630 (pbk.) :
_c70.45
050 4 _aHF1416
_b.P49 2008
069 _a09052455
090 _aHF 1416 .P49 2008
090 _aHF 1416 .P49 2008
100 1 _aDoole, Isobel.
_957012
245 1 0 _aInternational marketing strategy :
_banalysis, development and implementation.
250 _a5th ed. /
_bIsobel Doole, Robin Lowe.
260 _aLondon :
_bCengage Learning,
_cc2008.
300 _axxiv, 462 p. :
_bcol. ill., maps ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aPrevious ed.: 2004.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xManagement.
_9124259
650 0 _aExport marketing
_xManagement
_vCase studies.
_9124260
700 1 _aLowe, Robin,
_d1945-
_927706
852 _9p70.45
_y07-02-2010
907 _a26850
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_c08-06-10
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