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| 001 | 2009015073 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127171622.0 | ||
| 008 | 090430s2010 caua b 001 0 eng | ||
| 010 | _a 2009015073 | ||
| 020 |
_a9781412974912 (pbk.) : _c72.95 |
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| 020 |
_a1412974917 (pbk.) : _c72.95 |
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_aHF5823 _b.A758 2010 |
| 069 | _a09135072 | ||
| 090 | _aHF 5823 .A758 2010 | ||
| 090 | _aHF 5823 .A758 2010 | ||
| 100 | 1 |
_aAltstiel, Tom. _9126271 |
|
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy + design / _cTom Altstiel, Jean Grow. |
| 250 | _a2nd ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2010. |
||
| 300 |
_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aRev. ed. of: Advertising strategy. c2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCopy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide. | |
| 650 | 0 |
_aAdvertising. _9126272 |
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| 700 | 1 |
_aGrow, Jean. _955247 |
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| 700 | 1 |
_aAltstiel, Tom. _tAdvertising strategy. _9126273 |
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