000			02182cam a22004574a 4500
001			27145
002			2008037174
003			AE-DuAU
005			20241127171639.0
008			080821s2009 enk b 001 0 eng d
010			_a 2008037174
020			_a9781409407645 (pbk.) : _c29.95
020			_a9780754666653 (hardcover : alk. paper)
020			_a0754666654 (hardcover : alk. paper)
050	0	0	_aML3790 _b.K467 2010 _aHF6146.T42
090			_aHF 6146 .T42 K467 2010
100	1		_aKlein, Bethany. _9127508
245	1	0	_aAs heard on TV : _bpopular music in advertising / _cBethany Klein.
246	3		_aAs heard on television
250			_a1st pbk. ed.
260			_aFarnham, England ; _aBurlington, VT : _bAshgate, _cc2010, 2009.
300			_a168 p. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aAshgate popular and folk music series
500			_aOriginally published in hbk.: 2009.
504			_aIncludes bibliographical references (p. [149]-159) and index.
505	0		_aAs heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising.
650		0	_aMusic in advertising. _9127510
650		0	_aPopular music _xHistory and criticism. _9127512
650		0	_aTelevision advertising. _9127515
650		0	_aLicense agreements. _9127516
830		0	_aAshgate popular and folk music series. _992411
852			_9p29.95 _y07-18-2010
907			_a27145 _b08-22-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b08-22-10 _cm _da _e- _feng _genk _h0
945			_g0 _i5002873 _j0 _laudmc _nCopy Type:01 - Books Book Cart:19 - Entry Collection _o- _p110.07 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10364493 _z08-06-10
999			_c27145 _d27145