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003 | AE-DuAU | ||
005 | 20241127172049.0 | ||
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020 | _a0131457578 | ||
050 | 0 | 0 |
_aHF5415.13 _b.K64 2006 |
090 | _aHF 5415.13 .K64 2006 | ||
100 | 1 |
_aKotler, Philip. _9139741 |
|
245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
250 | _a12th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
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300 |
_axxxix, 729, [45] p. : _bcol. ill. ; _c28 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _9139742 |
|
700 | 1 |
_aKeller, Kevin Lane, _d1956- _914103 |
|
852 | _y01-23-2006 | ||
907 |
_a29287 _b01-08-14 _c08-07-10 |
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_cBOOK _01 |
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