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020 _a0131457578
050 0 0 _aHF5415.13
_b.K64 2006
090 _aHF 5415.13 .K64 2006
100 1 _aKotler, Philip.
_9139741
245 1 0 _aMarketing management /
_cPhilip Kotler, Kevin Keller.
250 _a12th ed.
260 _aUpper Saddle River, NJ :
_bPearson Prentice Hall,
_cc2006.
300 _axxxix, 729, [45] p. :
_bcol. ill. ;
_c28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_9139742
700 1 _aKeller, Kevin Lane,
_d1956-
_914103
852 _y01-23-2006
907 _a29287
_b01-08-14
_c08-07-10
942 _cBOOK
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