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005 20241127172102.0
008 050718s2005 nyu b 001 0 eng
010 _a 2005050345
020 _a0805078045
020 _a9780805078046
050 0 0 _aHF5825
_b.B55 2005
090 _aHF 5825 .B55 2005
100 1 _aBly, Robert W.
_969593
245 1 4 _aThe copywriter's handbook :
_ba step-by-step guide to writing copy that sells /
_cRobert W. Bly.
250 _a3rd ed.
260 _aNew York :
_bHenry Holt,
_c2005.
300 _axvii, 410 p. ;
_c20 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. [393]-397) and index.
650 0 _aAdvertising copy.
_9140165
650 0 _aBusiness writing.
_9140166
907 _a29500
_b10-20-10
_c08-07-10
942 _cBOOK
_05
998 _aaudmc
_b09-06-06
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