000			02143cam a2200409 a 4500
001			30754
003			AE-DuAU
005			20241127172223.0
008			100202s2010 mauaf b 000 0beng
010			_a 2010003079
015			_aGBB058496 _2bnb
016	7		_a015545914 _2Uk
020			_a9781591393085 : _c27.95
020			_a1591393086 : _c27.95
050	0	0	_aHF5810.L3 _bC78 2010
069			_a09333520
090			_aHF 5810 .L3 C78 2010
100	1		_aCruikshank, Jeffrey L. _961099
245	1	4	_aThe man who sold America : _bthe amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / _cJeffrey L. Cruikshank, Arthur W. Schultz.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2010.
300			_aviii, 435 p., [32] p. of plates : _bill. (some col.) ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 383-415).
505	0		_aThe orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
600	1	0	_aLasker, Albert Davis, _d1880-1952. _9143707
650		0	_aAdvertisers _zUnited States _vBiography. _9143708
650		0	_aAdvertising _zUnited States _xHistory _y20th century. _9143709
700	1		_aSchultz, Arthur W. _9143710
852	1		_9P27.95usd
907			_a30754 _b12-12-10 _c12-08-10
942			_cBOOK _00
998			_aaudmc _b12-08-10 _cm _da _e- _feng _gmau _h4
945			_g0 _i5013488 _j0 _laudmc _o- _p102.57 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi11707136 _z12-08-10
999			_c30754 _d30754