000			01517nam a22003858a 4500
001			30891
003			AE-DuAU
005			20241127172245.0
008			100513s2011 nyu 001 0 eng
010			_a 2010020200
020			_a9780073529943 : _c210.20
020			_a007352994X : _c210.20
050	0	0	_aHF1416 _b.C375 2011
069			_a09363011
090			_aHF 1416 .C375 2011
100	1		_aCateora, Philip R. _969447
245	1	0	_aInternational marketing / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham.
250			_a15th ed.
260			_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2011.
300			_axxxiii, 622 p. : _bcol. ill., col. maps ; _c29 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
520			_aProviding a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, this title helps students to see the cultural and environmental uniqueness of any nation or region.
500			_aIncludes index.
650		0	_aExport marketing. _9144734
650		0	_aInternational business enterprises. _9144736
700	1		_aGilly, Mary C. _993563
700	1		_aGraham, John L. _9144739
852	1		_9P210.20usd
907			_a30891 _b12-16-10 _c12-13-10
942			_cBOOK _06
998			_aaudmc _b12-13-10 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5014174 _j0 _laudmc _o- _p771.43 _q- _r- _s- _t1 _u6 _v2 _w6 _x0 _yi11708761 _z12-13-10
999			_c30891 _d30891