000			01988cam a2200361 a 4500
001			31068
003			AE-DuAU
005			20241127172310.0
008			090921s2010 nyua b 001 0 eng
010			_a 2009039009
020			_a9780071267816 (international ed.)
020			_a0071267816
050	0	0	_aHF5415.3 _b.P468 2010
090			_aHF 5415.3 .P468 2010
100	1		_aPeter, J. Paul. _9145879
245	1	0	_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson.
246	3		_aConsumer behavior and marketing strategy
250			_a9th ed.; International ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2010.
300			_axix, 554 p. : _bill. ; _c27 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505			_aIntroduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy.
504			_aIncludes bibliographical references and indexes.
650		0	_aConsumer behavior. _9145880
650		0	_aMarketing. _9145881
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944- _9145882
907			_a31068 _b01-11-11 _c01-11-11
942			_cBOOK _02
998			_aaudmc _b01-11-11 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5010631 _j0 _laudmc _o- _p0.00 _q- _r- _s- _t1 _u2 _v1 _w2 _x0 _yi12261944 _z01-11-11
999			_c31068 _d31068