000 02297cam a2200397 a 4500
001 31880
003 AE-DuAU
005 20241127172458.0
008 100816s2010 ii a b 001 0 eng
010 _a 2010034410
020 _a9788132105220 (pbk.) :
_c25.95
020 _a8132105222 (pbk.) :
_c25.95
050 0 0 _aHF5415.1255
_b.S37 2010
090 _aHF 5415.1255 .S37 2010
100 1 _aSarin, Sharad.
_9151082
245 1 0 _aStrategic brand management for B2B markets :
_ba road map for organizational transformation /
_cSharad Sarin.
260 _aNew Delhi :
_bResponse Books ;
_aThousand Oaks, Calif. :
_bSage Publications,
_c2010.
300 _axix, 262 p. :
_bill. ;
_c22 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 0 _aThinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
650 0 _aBranding (Marketing)
_9151083
650 0 _aBrand name products
_xManagement.
_9151084
650 0 _aProduct management.
_9151086
650 0 _aBranding (Marketing)
_zIndia.
_9151089
650 0 _aBrand name products
_xManagement
_zIndia.
_9151091
650 0 _aProduct management
_zIndia.
_9151093
852 1 _9P25.95usd
907 _a31880
_b03-27-11
_c03-22-11
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