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008 | 110304s2011 caua b 001 0 eng | ||
010 | _a 2011009376 | ||
016 | 7 |
_a015821260 _2Uk |
|
020 |
_a9781605095639 : _c26.95 |
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020 |
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050 | 0 | 0 |
_aHD45 _b.P536 2011 |
069 | _a09824583 | ||
090 | _aHD 45 .P536 2011 | ||
090 | _aHD 45 .P536 2011 | ||
100 | 1 |
_aPine, B. Joseph. _955373 |
|
245 | 1 | 0 |
_aInfinite possibility : _bcreating customer value on the digital frontier / _cB. Joseph Pine II, Kim C.Korn. |
250 | _a1st ed. | ||
260 |
_aSan Francisco, CA : _bBerrett-Koehler Publishers, _cc2011. |
||
300 |
_axviii, 268 p. : _bill. ; _c24 cm. |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
520 | _aProvides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value. | ||
500 | _a"A BK Business book"--T.p. | ||
504 | _aIncludes bibliographical references (p. 227-251) and index. | ||
650 | 0 |
_aTechnological innovations _xManagement. _9100353 |
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650 | 0 |
_aDigital media _xManagement. _9100357 |
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650 | 0 |
_aNew products. _9100359 |
|
650 | 0 |
_aCustomer relations. _9100361 |
|
700 | 1 |
_aKorn, Kim. C. _94302 |
|
852 | 1 | _9P26.95usd | |
907 |
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