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007 ta
008 081209s2009 sw a e 001 0 eng d
020 _a9782940373826 (pbk.)
020 _a2940373825 (pbk.)
050 1 4 _aNC997
_b.A43 2009
090 _aNC 997 .A43 2009
100 1 _aAmbrose, Gavin.
_9101470
245 1 4 _aThe fundamentals of graphic design /
_cGavin Ambrose + Paul Harris.
260 _aLausanne, Switzerland :
_bAVA,
_cc2009, 2008.
300 _a192 p. :
_bcol. ill. ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
490 1 _aAVA Academia, the environment of learning.
500 _aIncludes index.
505 0 _aCh.1. Graphic design as a discipline -- What is graphic design? -- What is a graphic designer? -- Group structures and working methods -- Graphic design today -- Ch.2. Influences and creative elements -- Graphic design: art or craft? -- Industrialisation -- Technology -- Typography -- Consumerism -- Identity and branding -- Social responsibility -- Modernism and postmodernism -- Nostalgia and rhetoric -- Semiotics -- Vernacular -- Ch.3. The graphic design process -- The brief -- Articulating design -- Sources of inspiration -- Design as problem solving -- Creative thinking -- Wit and humour -- Layers of meaning -- Development and experimentation -- Art direction -- Prototyping -- Commissioning art -- Ch.4. Delivering the message -- Print -- Direct mail -- Information design -- Packaging -- Screen design -- Environmental design -- Ch.5. Procuring work -- Self-promotion -- Portfolios -- Ch.6. The production process -- Basic tools -- Specialist colour -- File formats -- Print finishing -- Appendix -- Glossary.
650 0 _aGraphic arts.
_9101474
650 0 _aDesign.
_9101477
650 0 _aCommercial art.
_9101481
700 1 _aHarris, Paul
_q(Paul Arthur),
_d1971-
_9101484
830 0 _aAVA academia.
_91190
907 _a33883
_b11-24-11
_c11-22-11
942 _cBOOK
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