000 01752cam a2200373 a 4500
001 34173
003 AE-DuAU
005 20241127173042.0
008 100120s2010 nyua b 001 0 eng
010 _a 2010001200
020 _a9780071713009 :
_c29.95
020 _a007171300X :
_c29.95
050 0 0 _aHF5415.5
_b.B4848 2010
069 _a09911940
090 _aHF 5415.5 .B4848 2010
090 _aHF 5415.5 .B4848 2010
100 1 _aBettencourt, Lance.
_9106465
245 1 0 _aService innovation :
_bhow to go from customer needs to breakthrough services /
_cLance A. Bettencourt.
260 _aNew York :
_bMcGraw-Hill,
_cc2010.
300 _axxix, 255 p. :
_bill. ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. 237-240) and index.
505 0 _aIntroduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
650 0 _aCustomer services.
_9106467
650 0 _aCustomer services
_xTechnological innovations.
_9106469
852 1 _9P29.95usd
907 _a34173
_b12-08-11
_c12-07-11
942 _cBOOK
_00
998 _aaudmc
_b12-07-11
_cm
_da
_e-
_feng
_gnyu
_h0
945 _g0
_i5051864
_j0
_laudmc
_o-
_p109.91
_q-
_r-
_s-
_t1
_u0
_v0
_w0
_x0
_yi13087113
_z12-07-11
999 _c34173
_d34173