000			01881cam a2200421 a 4500
001			34655
003			AE-DuAU
005			20241127173153.0
008			110715s2012 nyu b 001 0 eng
010			_a 2011029498
016	7		_a015903046 _2Uk
020			_a9780071775281 : _c28.00
020			_a0071775285 : _c28.00
040			_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP
042			_apcc
050	0	0	_aHD69.B7 _bP647 2012
069			_a09991157
090			_aHD 69 .B7 P647 2012
090			_aHD 69 .B7 P647 2012
100	1		_aPost, Karen. _9112281
245	1	0	_aBrand turnaround : _bhow brands gone bad returned to glory and the seven game changers that made the difference / _cKaren Post.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axxiv, 262 p. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aIt's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
650		0	_aBrand name products. _9112283
650		0	_aBranding (Marketing) _9112284
650		0	_aTechnological innovations _xManagement. _9112285
852	1		_9P28.00usd
907			_a34655 _b02-12-12 _c02-06-12
942			_cBOOK _01
998			_aaudmc _b02-06-12 _cm _da _e- _feng _gnyu _h0
945			_g0 _i5056299 _j0 _laudmc _o- _p102.76 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi13094075 _z02-06-12
999			_c34655 _d34655