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| 001 | 35334 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127173349.0 | ||
| 008 | 110731s2012 txua b 000 0 eng d | ||
| 010 | _a 2011937008 | ||
| 020 |
_a9781608321452 : _c24.95 |
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| 020 |
_a1608321452 : _c24.95 |
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| 050 | 1 | 4 |
_aHF5415.1255 _b.S54 2012 |
| 090 | _aHF 5415.125 5 S54 2012 | ||
| 100 | 1 |
_aSignorelli, Jim. _9119540 |
|
| 245 | 1 | 0 |
_aStoryBranding : _bcreating standout brands through the power of story / _cJim Signorelli. |
| 246 | 3 | _aStory Branding | |
| 250 | _a1st ed. | ||
| 260 |
_aAustin, Tex. : _bGreenleaf Book Group Press, _cc2012. |
||
| 300 |
_axv, 230 p. : _bill. ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 520 | _a"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket. | ||
| 504 | _aInlcudes bibliographial references (p. ]229]-230). | ||
| 650 | 0 |
_aBranding (Marketing) _9119542 |
|
| 650 | 0 |
_aMarketing _xPlanning. _9119543 |
|
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_a35334 _b04-10-12 _c04-08-12 |
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