000			01879cam a2200373 a 4500
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003			AE-DuAU
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008			061006s2007 enka b 001 0 eng
010			_a 2006050177
020			_a9780230500280 : _c50.00
020			_a0230500285 : _c50.00
050	0	0	_aHF1414 _b.A64 2007
090			_aHF 1414 .A64 2007
100	1		_aAnholt, Simon. _972245
245	1	0	_aCompetitive identity : _bthe new brand management for nations, cities and regions / _cSimon Anholt.
260			_aBasingstoke [England] ; _aNew York : _bPalgrave Macmillan, _c2007.
300			_axiii, 134 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 129) and index.
520	1		_a"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.
650		0	_aCompetition, International. _9123772
650		0	_aPlace marketing. _9123773
650		0	_aProduct management. _9123774
650		0	_aInternational relations. _9123775
852	1		_9P50.00usd
907			_a35756 _b05-28-12 _c05-23-12
942			_cBOOK _00
998			_aaudmc _b05-23-12 _cm _da _e- _feng _genk _h0
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999			_c35756 _d35756