000			02197cam a22004218a 4500
001			ocn213300639
003			AE-DuAU
005			20241127173523.0
008			080702s2009 sz a b 000 0 eng d
015			_aGBA886488 _2bnb
016	7		_a014663099 _2Uk
020			_a9782940373840 (pbk.)
020			_a2940373841 (pbk.)
035			_a(OCoLC)213300639
040			_aAA
050	1	4	_aHF5415.32 _b.N64 2009
090			_aHF 5415.32 _b.N64 2009
100	1		_aNoel, Hayden. _9125457
245	1	0	_aConsumer behaviour / _cHayden Noel.
246	3		_aConsumer behavior
260			_aLausanne, Switzerland : _bAVA Academia ; _aLa Vergne, TN : _bDistributed in the USA by Ingram Publisher Services, _cc2009.
300			_a175 p. : _bcol. ill ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aBasics marketing ; _v01
500			_aNumbering on alternate pages.
504			_aIncludes bibliographical references (p. [176]).
520			_aThis book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
505	0	0	_tWhat is a consumer behavior? -- _tEthnic, religious and group influences -- _tClass, age and gender influences -- _tConsumer motivation, perception and attitude -- _tConsumer knowledge and memory -- _tThe consumer as a decision maker.
650		0	_aConsumer behavior. _9125458
650		0	_aMarketing. _9125459
830		0	_aBasics marketing ; _v01. _9125460
907			_a35917 _b05-30-12 _c05-30-12
942			_cBOOK _00
998			_aaudmc _b05-30-12 _cm _da _e- _feng _gsz _h0
945			_g0 _i5068669 _j0 _laudmc _o- _p147.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13108748 _z05-30-12
999			_c35917 _d35917