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| 008 | 101216s2011 nyuaf b 000 0 eng | ||
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| 016 | 7 |
_a015634073 _2Uk |
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_a9780061914188 : _c24.99 |
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_aHF5415.5 _b.V396 2011 |
| 090 | _aHF 5415.5 .V396 2011 | ||
| 100 | 1 |
_aVaynerchuk, Gary. _925429 |
|
| 245 | 1 | 4 |
_aThe thank you economy / _cGary Vaynerchuk. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHarper Business, _cc2011. |
||
| 300 |
_axvi, 240 p., [16] p. of plates : _bcol. ill. ; _c22 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aGary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets. | ||
| 650 | 0 |
_aCustomer relations. _9126697 |
|
| 650 | 0 |
_aSocial media. _9126698 |
|
| 650 | 0 |
_aBranding (Marketing) _9126699 |
|
| 650 | 0 |
_aInternet marketing. _9126700 |
|
| 650 | 0 |
_aManagement. _9126702 |
|
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