000			01788cam a22003858a 4500
001			36078
003			AE-DuAU
005			20241127173549.0
008			120319s2012 inu 001 0 eng
010			_a 2012006846
020			_a9780789749178 : _c24.99
020			_a0789749173 : _c24.99
050	0	0	_aHF5415 _b.D4882 2012
090			_aHF 5415 .D4882 2012
100	1		_aDietrich, Gini. _9127185
245	1	0	_aMarketing in the round : _bhow to develop an integrated marketing campaign in digital era / _cGini Dietrich, Geoff Livingston.
260			_aIndianapolis, Ind. : _bQue Pub., _cc2012.
300			_axviii, 201 p. : _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
505	0		_aMarketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
650		0	_aMarketing. _9127187
650		0	_aInternet marketing. _9127190
650		0	_aSocial media. _9127191
650		0	_aMass media _xTechnological innovations. _9127192
700	1		_aLivingston, Geoff. _937605
852	1		_9P24.99usd
907			_a36078 _b07-10-12 _c07-05-12
942			_cBOOK _00
998			_aaudmc _b07-05-12 _cm _da _e- _feng _ginu _h0
945			_g0 _i5093123 _j0 _laudmc _o- _p91.84 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi13111085 _z07-05-12
999			_c36078 _d36078