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| 001 | 36304 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127173630.0 | ||
| 008 | 120203s2012 mdu b 001 0 eng | ||
| 010 | _a 2012004484 | ||
| 020 |
_a9780739173268 : _c80.00 |
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| 020 |
_a073917326X : _c80.00 |
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_aHF5822 _b.U86 2012 |
| 090 | _aHF 5822 .U86 2012 | ||
| 245 | 0 | 0 |
_aUtopian images and narratives in advertising : _bdreams for sale / _cedited by Luigi Manca, Alessandra Manca, and Gail W. Pieper. |
| 260 |
_aLanham, Md. : _bLexington Books, _cc2012. |
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| 300 |
_avi, 290 p. ; _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Introduction: Probing Madison Avenue's Utopian Images and Narratives / by Luigi Manca, Alessandra Manca, and Gail W. Pieper 2. The Portrayal of Utopian Spaces in Magazine Advertisements / by Luigi Manca and Alessandra Manca 3. Water, the All-Purpose Utopia / by John Kloos 4. Women and Children in a Fragile Paradise / by Jean-Marie Kauth 5. Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / by Zubair S. Amir 6. Absolute Utopia: Advertising the American Dream "In an Absolut World" / by Kathryn Kiick 7. Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / by William Scarlato 8. Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / by Chris Birks 9. Jungian Archetypes in Advertising Imagery / by Margaret Salyer 10. Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / by Jonathan F. Lewis and Paul A. Catterson 11. Masculine and Feminine Images in Italian Magazine Advertising / by Maria Lucia Piga, translated / by Dolores Sorci-Bradley 12. Black Face-White Utopia: Images of African-Americans in Advertising / by Vincent Gaddis 13. Utopian Scenarios in Hispanic Advertisements: People en Espanol / by Joaquin Montero 14. Advertising, Neoliberalism, and the Financial Collapse of 2008 / by Robert L. Craig 15. Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / by Ed McLuskie 16. The Four Women of the Apocalypse: Utopia or Dystopia? / by Marian M. MacCurdy | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. _9129782 |
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| 650 | 0 |
_aAdvertising _xSocial aspects. _9129785 |
|
| 650 | 0 |
_aUtopias. _9129786 |
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| 650 | 0 |
_aAdvertising and women. _9129788 |
|
| 700 | 1 |
_aManca, Luigi _q(Luigi Daniele) _9109541 |
|
| 700 | 1 |
_aManca, Alessandra. _9109541 |
|
| 700 | 1 |
_aPieper, Gail W. _9129790 |
|
| 852 | 1 | _9P80.00usd | |
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