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001 ocn779863548
003 AE-DuAU
005 20241127173657.0
008 120228s2012 enk 001 0 eng d
015 _aGBB223112
_2bnb
016 7 _a016044013
_2Uk
020 _a9780273725855 (pbk.)
020 _a0273725858 (pbk.)
035 _a(OCoLC)779863548
040 _aUKMGB
_cUKMGB
_dYDXCP
_dBWK
_dYNK
_dOCLCO
_dCDX
049 _aTSAA
050 1 4 _aHF 5415.2
_b.M29 2012
090 _aHF 5415.2 .M29 2012
100 1 _aMalhotra, Naresh K.
_94227
245 1 0 _aMarketing research.
250 _a4th ed. /
_bNaresh Malhotra, David Birks, Peter Wills.
260 _aHarlow :
_bFinancial Times/Prentice Hall,
_c2012.
300 _a1 v. (various paging) ;
_c27 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aPrevious ed.: 2007.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_91407
700 1 _aBirks, David F.
_94228
700 1 _aWills, Peter.
_94229
907 _a36474
_b08-14-13
_c08-26-12
942 _cBOOK
_2lcc
998 _b08-26-12
_cm
_dh
999 _c36474
_d36474