000			01828cam a2200325 a 4500
001			36595
003			AE-DuAU
005			20241127173708.0
008			090102s2010 maua b 001 0 eng
010			_a 2008055593
020			_a9780071326377 (alk. paper)
040			_aAUDL
050	0	0	_aHF5415.13 _b.M352324 2010
090			_aMKTG601
100	1		_aMullins, John W. _q(John Walker) _97042
245	1	0	_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr.
250			_a8th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2013.
300			_axxi, 547p. : _bill. ; _c26 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aThe marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance.
650		0	_aMarketing _xManagement. _97043
700	1		_aWalker, Orville C. _97044
907			_a36595 _b08-14-13 _c09-10-12
942			_cTEXTFAC _n0 _2lcc
998			_b09-05-10 _cm _dh
999			_c36595 _d36595