000			01522cam a2200397Ma 4500
001			ocn809932575
003			AE-DuAU
005			20241127173736.0
008			120228s2012 enkab b 001 0 eng d
015			_aGBB223116 _2bnb
016	7		_a016044017 _2Uk
020			_a9780273756545 (pbk.) : _c75.55
020			_a0273756540 (pbk.) : _c75.55
035			_a(OCoLC)809932575
050	1	4	_aHF1416 _b.H544 2012
090			_aHF 1416 _b.H544 2012
100	1		_aHollensen, Svend. _9133491
245	1	0	_aEssentials of global marketing / _cSvend Hollensen.
250			_a2nd ed.
260			_aHarlow : _bPearson, _c2012.
300			_axxxiv, 524 p. : _bill., maps ; _c27 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aThe decision to internationalize {u2013} Deciding which markets to enter {u2013} Market entry strategies {u2013} designing the global marketing programme {u2013} Implementing and coordinating the global marketing programme.
500			_aPrevious ed.: 2008.
504			_aIncludes bibliographical references and index.
650		0	_aExport marketing. _9133492
650		0	_aExport marketing _vCase studies. _9133493
650		0	_aGlobalization. _9133494
650		0	_aMarketing research. _9133495
907			_a36766 _b10-07-12 _c09-27-12
942			_cBOOK _00
998			_aaudmc _b09-27-12 _cm _da _e- _feng _genk _h0
945			_g0 _i 5059893 _j0 _laudmc _o- _p276.71 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi14045606 _z09-26-12
999			_c36766 _d36766