000 01246cam a2200373 a 4500
001 36812
003 AE-DuAU
005 20241127173744.0
008 111208s2012 nyua b 001 0 eng
010 _a 2011048789
020 _a9780071782821 :
_c26.00
020 _a0071782826 :
_c26.00
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.1255
_b.G673 2012
069 _a09305507
090 _aHF 5415.125 5 G673 2012
100 1 _aGoodson, Scott.
_980362
245 1 0 _aUprising :
_bhow to build a brand--and change the world--by sparking cultural movements /
_cScott Goodson.
260 _aNew York :
_bMcGraw-Hill,
_cc2012.
300 _axiii, 256 p. :
_bill. ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_9133818
650 0 _aSocial movements.
_9133819
852 1 _9P26.00usd
907 _a36812
_b10-01-12
_c09-30-12
942 _cBOOK
_00
998 _aaudmc
_b09-30-12
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999 _c36812
_d36812