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| 001 | 37036 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127173833.0 | ||
| 008 | 120504s2013 maua b 001 0 eng | ||
| 010 | _a 2012017351 | ||
| 020 |
_a9780132720823 : _c209.20 |
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| 020 |
_a0132720825 : _c209.20 |
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_aDLC _beng _cDLC _dYDX _dYDXCP _dOCLCO _dDLC |
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_aHF5429 _b.B45 2013 |
| 069 | _a09307523 | ||
| 090 | _aHF 5429 .B45 2013 | ||
| 100 | 1 |
_aBerman, Barry. _93812 |
|
| 245 | 1 | 0 |
_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans. |
| 250 | _a12e | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_axxviii, 589 p. : _bill. (some col.) ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. | |
| 650 | 0 |
_aRetail trade _xManagement. _9135851 |
|
| 700 | 1 |
_aEvans, Joel R. _9135853 |
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