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008			120426s2012 maua b 001 0 eng
010			_a 2012015049
020			_a9781422187050 : _c30.00
020			_a1422187055 : _c30.00
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dBDX _dYDXCP _dOCLCO _dNjBwBT
042			_apcc
043			_aa-cc--- _aa-ii---
050	0	0	_aHC430.C6 _bA13 2012
069			_a09350116
090			_aHC 430 .C6 A13 2012
245	0	4	_aThe 10 trillion prize : _bcaptivating the newly affluent in China and India / _cMichael J. Silverstein ... [et al.].
246	3		_aTen trillion dollar prize
260			_aBoston : _bHarvard Business Review Press, _cc2012.
300			_axix, 314 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
505	0		_aConsumption in China and India : the dawn of a golden age -- The new revolutionaries : the rise of the middle classes -- The boom of the superrich : the millionaires (and billionaires) -- The next -but-one billion : the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse : the new female consumers -- Food and drink : acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury : trading up in China and India : fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education : the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation : renewal and the American dream -- Worlds of difference : the regions of China and India -- Risks and the hit-the-wall scenario : how to manage volatility.
504			_aIncludes bibliographical references and index.
650		0	_aConsumers _zChina. _9139235
650		0	_aConsumers _zIndia. _9139236
650		0	_aAffluent consumers _zChina. _976636
650		0	_aAffluent consumers _zIndia. _976636
650		0	_aConsumers _zChina _xAttitudes. _9139237
650		0	_aConsumers _zIndia _xAttitudes. _9139238
700	1		_aSilverstein, Michael J. _918194
852	1		_9P30.00usd
907			_a37420 _b12-06-12 _c12-04-12
942			_cBOOK _00
998			_aaudmc _b12-04-12 _cm _da _e- _feng _gmau _h4
945			_g1 _i5082867 _j0 _laudmc _o- _p110.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi1489676x _z12-04-12
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