000			03170cam a22004578a 4500
001			37860
003			AE-DuAU
005			20241127174051.0
008			120217s2012 cau 001 0 eng
010			_a 2012005730
020			_a9781118074510 : _c39.95
020			_a1118074513 : _c39.95
040			_aDLC _cDLC _dDLC _dNjBwBT
042			_apcc
043			_ama-----
050	0	0	_aHF5415.12.A65 _bM34 2012
069			_a09405167
090			_aHF 5415.12 .A65 M34 2012
090			_aHF 5415.12 .A65 M34 2012
100	1		_aMahajan, Vijay, _d1948- _987411
245	1	4	_aThe Arab world unbound : _btapping into the power of 350 million consumers / _cVijay Mahajan.
260			_aSan Francisco : _bJossey-Bass, _c2012.
300			_axiii, 408 p., [7 p. of plates] : _bcol. ill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aIncludes index.
520			_a"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities"-- _cProvided by publisher.
650		7	_aBUSINESS & ECONOMICS / International / Marketing. _2bisacsh _9142287
650		0	_aMarketing _zArab countries. _9142288
650		0	_aInternational business enterprises _zArab countries. _9142289
690			_aAdverts _zArab countries. _9142290
690			_aAds _zArab countries. _9142291
690			_aAdvertisements _zArab countries. _9142293
852	1		_9P39.95usd
907			_a37860 _b01-23-13 _c01-21-13
942			_cBOOK _00
998			_aaudmc _b01-21-13 _cm _da _e- _feng _gcau _h4
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999			_c37860 _d37860