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_a016044614 _2Uk |
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_a9781118179710 (pbk.) : _c29.99 |
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_aHF6146.I58 _bB55 2012 |
| 069 | _a09436913 | ||
| 090 | _aHF 6146 .I58 B55 2012 | ||
| 100 | 1 |
_aBooth, David. _9143430 |
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| 245 | 1 | 0 |
_aDisplay advertising : _ban hour a day / _cDavid Booth, Corey Koberg. |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2012. |
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| 300 |
_axxii, 505 p. : _bill. ; _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 505 | 0 | _aOnline advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1: planning your campaigns -- Month 2: targeting your audience -- Month 3: building your first display campaign. Month 4: creating image ads -- Month 5: video ads -- Month 6: launch and measure your campaign's performance -- Month 7: optimizing the performance of your campaigns -- Month 8: advanced topics -- Month 9: using LinkedIn and Facebook display ads. | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aInternet advertising. _9143431 |
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| 700 | 1 |
_aKoberg, Corey, _d1977- _9143432 |
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