000			01648cam a2200397Ia 4500
001			ocn798410679
003			AE-DuAU
005			20241127174116.0
008			120702s2012 enka b 001 0 eng d
015			_aGBB265270 _2bnb
016	7		_a016118260 _2Uk
020			_a9781780670003 (pbk.) : _c24.95
020			_a1780670001 (pbk.) : _c24.95
035			_a(OCoLC)798410679
040			_aUKMGB _beng _cUKMGB _dOCLCO _dYDXCP _dVP@ _dCDX _dYNK _dORX _dOUN _dUMS
049			_aTSAA
050	1	4	_aHF5825 _b.S47 2012x
090			_aHF 5825 .S47 2012
090			_aHF 5825 .S47 2012
100	1		_aShaw, Mark, _d1965- _9143536
245	1	0	_aCopywriting : _bsuccessful writing for design, advertising, and marketing / _cMark Shaw.
250			_a2nd ed.
260			_aLondon : _bLaurence King, _cc2012.
300			_a240 p. : _bcol. ill. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_aPrevious ed.: 2009.
504			_aIncludes bibliographical references and index.
505	0		_aGetting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communicatinos -- Writing for catalogs -- Writing for the digital environment.
650		0	_aAdvertising copy. _9143538
907			_a38021 _b02-06-13 _c02-06-13
942			_cBOOK _02
998			_aaudmc _b02-06-13 _cm _da _e- _feng _genk _h0
945			_g0 _i5144088 _j0 _laudmc _o- _p92.00 _q- _r- _s- _t1 _u2 _v1 _w2 _x0 _yi14905395 _z02-06-13
999			_c38021 _d38021