000 03129cam a2200433Ia 4500
001 ocn313398860
003 AE-DuAU
005 20241127174117.0
008 090309s2009 sz a b 000 0 eng d
020 _a9783037781609 :
_c65.00
020 _a3037781602 :
_c65.00
035 _a(OCoLC)313398860
040 _aRVE
_cRVE
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043 _ae-sz---
049 _aTSAA
050 4 _aNC999.6.S9
_bG44 2009
090 _aNC 999.6 .S9 G44 2009
090 _aNC 999.6 .S9 G44 2009
245 0 0 _aCorporate diversity :
_bSwiss graphic design and advertising by Geigy, 1940-1970 /
_cedited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod.
246 3 _aSwiss graphic design and advertising by Geigy, 1940-1970
260 _aBaden :
_bLars Müller,
_cc2009.
300 _a208 p. :
_bcol. ill. ;
_c27 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. 199-203).
505 0 _aDesign as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute.
610 2 0 _aJ.R. Geigy A.G.
_9143604
650 0 _aCommercial art
_zSwitzerland
_xHistory
_y20th century.
_9143605
650 0 _aAdvertising
_zSwitzerland
_xHistory
_y20th century.
_9143606
700 1 _aJanser, Andres.
_9128089
700 1 _aJunod, Barbara,
_d1967-
_9143607
710 2 _aMuseum für Gestaltung Zürich.
_9143608
776 0 8 _iOnline version:
_tCorporate diversity.
_dBaden : Lars Müller, c2009
_w(OCoLC)608583481
907 _a38031
_b02-06-13
_c02-06-13
942 _cBOOK
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