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008 | 051213s2006 mauaf b 001 0 eng | ||
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_a013455496 _2Uk |
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_a9781591399278 : _c26.95 |
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_aHF5415 _b.F27 2006 |
069 | _a09455094 | ||
090 | _aHF 5415 .F27 2006 | ||
100 | 1 |
_aFallon, Pat. _949345 |
|
245 | 1 | 0 |
_aJuicing the orange : _bhow to turn creativity into a powerful business advantage / _cPat Fallon and Fred Senn. |
260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2006. |
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300 |
_aix, 228 p., [8] p. of plates : _bill. (some col.) ; _c25 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
||
504 | _aIncludes bibliographical references (p. [201]-206) and index. | ||
650 | 0 |
_aMarketing. _9143951 |
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650 | 0 |
_aCreative ability in business. _9143952 |
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650 | 0 |
_aProduct management. _9143954 |
|
700 | 1 |
_aSenn, Fred. _9143955 |
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_a38084 _b03-30-13 _c02-28-13 |
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