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| 010 | _a 2012026844 | ||
| 016 | 7 |
_a016182401 _2Uk |
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| 020 |
_a9781452203638 (pbk.) : _c85.00 |
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| 020 |
_a1452203636 (pbk.) : _c85.00 |
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_aHF5823 _b.A758 2013 |
| 069 | _a09455094 | ||
| 090 | _aHF 5823 .A758 2013 | ||
| 090 | _aHF 5823 .A758 2013 | ||
| 100 | 1 |
_aAltstiel, Tom. _9144240 |
|
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design / _cTom Altstiel, PKA Marketing, Jean Grow, Marquette University. |
| 250 | _a3rd Edition. | ||
| 260 |
_aThousand Oaks, California : _bSAGE Publications, _c[2013]. |
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| 300 |
_axxii, 420 pages : _bill. (some col.) ; _c28 cm |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCopy, design, and creativity : the nature of our business -- Strategy and branding : putting a face on a product -- Legal and ethical issues : doing the right thing -- Issues : the times they are a-changin? -- International advertising : it's a global marketplace -- Concepting : what's the big idea? -- Design : worth a thousand words -- Campaigns : synergy and integration -- Headlines and taglines : first get their attention -- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of the box -- Business-to-business : selling along the supply chain -- Survival guide : landing your first job and thriving -- Exercises -- Notes -- Appendix. | |
| 650 | 0 |
_aAdvertising. _9144241 |
|
| 700 | 1 |
_aGrow, Jean. _955247 |
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| 852 | 1 | _9P85.00usd | |
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