000			03855cam a2200469Ia 4500
001			ocn811247337
003			AE-DuAU
005			20241127174141.0
008			120927s2012 nyua b 001 0 eng d
016	7		_a016131447 _2Uk
019			_a657603459
020			_a9781441191946 (pbk.) : _c120.00
020			_a1441191941 (pbk.) : _c120.00
020			_a9781441170002
020			_a1441170006
035			_a(OCoLC)811247337 _z(OCoLC)657603459
040			_aTXX _cTXX _dOCLCO _dBTCTA _dYDXCP _dUKMGB _dCFI _dCDX _dYNK _dOUN
049			_aTSAA
050	1	4	_aHF5823 _b.A384 2012
090			_aHF 5823 .A384 2012
090			_aHF 5823 .A384 2012
245	0	0	_aAdvertising and reality : _ba global study of representation and content / _cedited by Amir Hetsroni.
260			_aNew York : _bContinuum International Publishing Group, _cc2012.
300			_avi, 277 p. : _bill. ; _c23 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction: advertising - truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe.
520			_a"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover.
650		0	_aAdvertising _xMoral and ethical aspects. _9144601
650		0	_aAdvertising _xPsychological aspects. _9144602
650		0	_aAdvertising _xReligious aspects. _9144604
650		0	_aSex in advertising. _9144606
650		0	_aOlder people in advertising. _9144607
650		0	_aMass media _xSocial aspects. _9144609
700	1		_aHetsroni, Amir. _9144611
907			_a38168 _b02-28-13 _c02-28-13
942			_cBOOK _02
998			_aaudmc _b02-28-13 _cm _da _e- _feng _gnyu _h0
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999			_c38168 _d38168