000			03395nam a22004335 4500
001			38484
003			AE-DuAU
005			20241127174224.0
008			130411s2012 xxk b eng d
020			_a9781781900161 : _c134.95
020			_a1781900167 : _c134.95
040			_aBaker & Taylor
050	1	4	_aHF1009.5 _b .A39 v. 23
069			_a09510299
090			_aHF 1416 .I53 2012
245	0	0	_aInterdisciplinary approaches to product design, innovation, & branding in international marketing / _c edited by K. Scott Swan, Shaoming Zou.
250			_a1st ed.
260	0		_aBingley, UK : _b Emerald, _c 2012.
300			_axx, 339 p. : _b ill. ; _c 24 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aAdvances in international marketing, _x 1474-7979 ; _v v. 23
504			_aIncludes bibliographical references.
505	0		_aBuilding market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil and Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee and David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang ... [et al.] -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Baltagui, Marina Candi and Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Ktja Hutter and Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders and Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment-design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen and Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Jr., Maktoba Omar and Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong and Bill Merrilees.
650		0	_aExport marketing. _9146405
650		0	_aBranding (Marketing) _9146406
650		0	_aProduct design. _9146407
650		0	_a _9146408
700	1		_aSwan, K. Scott. _929404
700	1		_aZou, Shaoming. _9146409
830		0	_aAdvances in international marketing; _v v. 23. _9146410
852	1		_9P134.95usd
907			_a38484 _b04-16-13 _c04-16-13
942			_cBOOK _00
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999			_c38484 _d38484