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050 0 0 _aHD30.255
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069 _a09539970
090 _aHD 30.255 .E88 2009
100 1 _aEsty, Daniel C.
_9147063
245 1 0 _aGreen to gold :
_bhow smart companies use environmental strategy to innovate, create value, and build competitive advantage /
_cDaniel C. Esty, Andrew S. Winston.
250 _aRev. & updated [ed.]
260 _aHoboken, N.J. :
_bWiley,
_cc2009.
300 _axxv, 380 p. :
_bill. ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references (p. 323-352) and index.
505 0 _aThe environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
650 0 _aIndustrial management
_xEnvironmental aspects.
_9147064
650 0 _aCorporations
_xEnvironmental aspects.
_9147065
650 0 _aBusiness enterprises
_xEnvironmental aspects.
_9147066
700 1 _aWinston, Andrew S.
_9147067
852 1 _9P21.95usd
907 _a38568
_b04-21-13
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942 _cBOOK
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