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008 | 081113s2009 njua b 001 0 eng | ||
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050 | 0 | 0 |
_aHD30.255 _b.E88 2009 |
069 | _a09539970 | ||
090 | _aHD 30.255 .E88 2009 | ||
100 | 1 |
_aEsty, Daniel C. _9147063 |
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245 | 1 | 0 |
_aGreen to gold : _bhow smart companies use environmental strategy to innovate, create value, and build competitive advantage / _cDaniel C. Esty, Andrew S. Winston. |
250 | _aRev. & updated [ed.] | ||
260 |
_aHoboken, N.J. : _bWiley, _cc2009. |
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300 |
_axxv, 380 p. : _bill. ; _c23 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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504 | _aIncludes bibliographical references (p. 323-352) and index. | ||
505 | 0 | _aThe environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions. | |
650 | 0 |
_aIndustrial management _xEnvironmental aspects. _9147064 |
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650 | 0 |
_aCorporations _xEnvironmental aspects. _9147065 |
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650 | 0 |
_aBusiness enterprises _xEnvironmental aspects. _9147066 |
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700 | 1 |
_aWinston, Andrew S. _9147067 |
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