000			04107cam a22004574i 4500
001			39023
003			AE-DuAU
005			20241127174349.0
008			130124s2013 paua b 001 0 eng
010			_a 2013001745
020			_a9781466640269 : _c185.00
020			_a146664026X : _c185.00
040			_aDLC _beng _cDLC _erda _dDLC _dNjBwBT
042			_apcc
050	0	0	_aHF5415.1265 _b.O74 2013
069			_a09632578
090			_aHF 5415.1265 O74 2013
090			_aHF 5415.1265 O74 2013
245	0	0	_aOrganizations and social networking : _butilizing social media to engage consumers / _cEldon Y. Li, Stanley Loh, Cain Evans and Fabiana Lorenzi, editors.
260			_aHershey, PA : _bBusiness Science Reference, _c[2013]
300			_axxi, 423 pages : _billustrations ; _c29 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	0		_aAdvances in electronic business series ; _vvolume 5
504			_aIncludes bibliographical references and index.
505	0		_a Social media activities: understanding what consumers do in social media / Kristina Heinonen -- Using social media to cultivate positive community norms / Caroline Graham Austin, Jeff Linkenbach, Sarah N. Keller, Jay Otto -- Personality and social media use / Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil de Zuńĩga -- How motivations for social media usage can change and what it means for e-businesses / Tobias Hopp, Harsha Gangadharbatla, Kim Sheehan -- Understanding purchasing behavior within virtual worlds: planned purchases and impulse buying / Andreas M. Kaplan, Michael Haenlein -- Typical innovative and involvement characteristics of contributors to consumer generated media / Eric Shiu -- Can your business have one million friends?: understanding and using blogs as one-to-one mass media / Soyean (Julia) Kim, Barbara A. Bickart, Fred́eŕic F. Brunel, Seema Pai -- User intention of sharing video clips on Web 2.0 social network websites / Eldon Y. Li, Shu-Hsun Chang -- Comparing Web 2.0 applications as marketing tools / Erkan Akar, Mete Karayel -- Two-sided markets and social media / Xiaojing Lu, Ronald E. Goldsmith, Margherita Pagani -- Application of social media tools by retailers / Mariá-del-Carmen Alarcoń-del-Amo, Carlota Lorenzo-Romero, Efthymios Constantinides -- Interaction between consumers and businesses through social media: trends and future / Huliane Medeiros da Silva, Gilson Gomes da Silva, Flavius da Luz e Gorgn̥io -- Using social network data to identify key influencers for social CRM activities / Goetz Greve -- Best practices for social CRM / Fabiana Lorenzi, Stanley Loh -- E-business planning in morphing organizations: maturity models of business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co-creation / Vandana Ahuja -- Negotiation by software agents in electronic business: an example of hybrid negotiation / Nosheen Riaz, Moez Rehman -- The transformative effect of social media: revolutionizing business models of mass production to individual production by the masses / Anna Farmery.
520			_a"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher.
650		0	_aInternet marketing _xSocial aspects. _9150514
650		0	_aSocial media _xEconomic aspects. _9150515
650		0	_aConsumer behavior. _9150516
650		0	_aElectronic commerce _xSocial aspects. _9150517
650		0	_aManagement _xSocial aspects. _9150518
700	1		_aLi, Eldon Yu-zen, _d1952- _9150519
852	1		_9P185.00usd
907			_a39023 _b07-10-13 _c07-08-13
942			_cBOOK _00
998			_aaudmc _b07-08-13 _cm _da _e- _feng _gpau _h0
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999			_c39023 _d39023