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008 | 100909s2011 enka 001 0aeng d | ||
010 | _a 2010936750 | ||
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_a9780500515563 : _c29.95 |
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_aHF5810.H44 _bA3 2011 |
090 | _aHF 5810 .H44 A3 2011 | ||
090 | _aHF 5810 .H44 A3 2011 | ||
100 | 1 |
_aHegarty, John, _d1944- _9154758 |
|
245 | 1 | 0 |
_aHegarty on advertising : _bturning intelligence into magic / _cJohn Hegarty. |
260 |
_aNew York : _bThames & Hudson Ltd., _cc2011. |
||
300 |
_a224 p. : _bill. (some col.) ; _c24 cm. |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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500 | _aIncludes index. | ||
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_aHegarty, John, _d1944- _9154758 |
650 | 0 |
_aAdvertising executives _vBiography. _9154759 |
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650 | 0 |
_aAdvertising agencies _xManagement. _9154760 |
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