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001 39743
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008 100909s2011 enka 001 0aeng d
010 _a 2010936750
020 _a9780500515563 :
_c29.95
020 _a0500515565 :
_c29.95
040 _aSITPL
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042 _alccopycat
050 0 0 _aHF5810.H44
_bA3 2011
090 _aHF 5810 .H44 A3 2011
090 _aHF 5810 .H44 A3 2011
100 1 _aHegarty, John,
_d1944-
_9154758
245 1 0 _aHegarty on advertising :
_bturning intelligence into magic /
_cJohn Hegarty.
260 _aNew York :
_bThames & Hudson Ltd.,
_cc2011.
300 _a224 p. :
_bill. (some col.) ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIncludes index.
600 1 0 _aHegarty, John,
_d1944-
_9154758
650 0 _aAdvertising executives
_vBiography.
_9154759
650 0 _aAdvertising agencies
_xManagement.
_9154760
852 1 _9P29.95usd
907 _a39743
_b01-20-14
_c01-14-14
942 _cBOOK
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