000			03863cam a2200469 i 4500
001			39986
003			AE-DuAU
005			20241127174629.0
008			130328s2014 paua b 001 0 eng
010			_a 2013011319
020			_a9781466643574 : _c175.00
020			_a1466643579 : _c175.00
040			_aDLC _erda _beng _cDLC _dYDX _dBTCTA _dOCLCO _dCDX _dYDXCP
042			_apcc
050	0	0	_aHF5415.13 _b.C335 2014
069			_a09873467
090			_aHF 5415.13 .C335 2014
090			_aHF 5415.13 .C335 2014
245	0	0	_aCases on consumer-centric marketing management / _c[edited by] Vimi Jham, Sandeep Puri.
260			_aHershey, PA : _bBusiness Science Reference, _c[2014].
300			_axxi, 351 pages ; _c27 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
505	0		_aCh.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? -- Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case -- Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company.
504			_aIncludes bibliographical references and index.
520			_a"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
650		0	_aMarketing _xManagement _vCase studies. _9156474
650		0	_aCustomer relations _vCase studies. _9156475
650		0	_aCustomer services _vCase studies. _9156477
650		0	_aConsumer behavior _vCase studies. _9156479
700	1		_aJham, Vimi, _d1968- _9156480
700	1		_aPuri, Sandeep, _d1972- _9156481
830		0	_aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. _9156482
852	1		_9P175.00usd
907			_a39986 _b03-18-14 _c03-12-14
942			_cBOOK _00
998			_aaudmc _b03-12-14 _cm _da _en _feng _gpau _h0
945			_g0 _i5132965 _j0 _laudmc _o- _p644.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi15658120 _z03-12-14
999			_c39986 _d39986