000			02027cam a2200421 i 4500
001			40174
003			AE-DuAU
005			20241127174702.0
008			130220t2013 enka b 001 0 eng
010			_a 2013004224
020			_a9780199752171 (pbk.) : _c24.95
020			_a0199752176 (pbk.) : _c24.95
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.1255 _b.A76 2013
069			_a09940110
090			_aHF 5415.125 5 A76 2013
090			_aHF 5415.125 5 A76 2013
100	1		_aAronczyk, Melissa. _9157820
245	1	0	_aBranding the nation : _bthe global business of national identity / _cMelissa Aronczyk.
260			_aOxford ; _aNew York : _bOxford University Press, _c[2013]
300			_axiii, 226 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (pages 177-217) and index.
505	0		_aList of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
650		0	_aBranding (Marketing) _9157822
650		0	_aInternational relations. _9157824
650		0	_aMass media and international relations. _9157826
650		0	_aNational characteristics _xPolitical aspects. _9157828
852	1		_9P24.95usd
907			_a40174 _b04-21-14 _c04-17-14
942			_cBOOK _01
998			_aaudmc _b04-17-14 _cm _da _en _feng _genk _h0
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999			_c40174 _d40174