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008 131205s2013 ch a 000 0 eng d
016 7 _a016548604
_2Uk
019 _a857403650
_a888120913
020 _a9886824328 (hardcover)
020 _a9789886824320 (hardcover)
035 _a(OCoLC)864709764
_z(OCoLC)857403650
_z(OCoLC)888120913
040 _aNLGGC
_beng
_erda
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049 _aTSAA
050 1 4 _aNK2195.R4
_bV57 2013
090 _aNK 2195 .R4 V57 2013
090 _aNK 2195 .R4 V57 2013
245 0 0 _aVisual image design restaurants & hotels /
_c[designer: Wang Yu ; chief editor: Li Aihong].
246 3 _aVisual image design restaurants and hotels
260 1 _aShenzhen :
_bArtpower International Publishing,
_c2013.
300 _a241, [18] pages :
_bcolor illustrations ;
_c31 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
490 0 _aGraphic design series ;
_vR&H, vol.1
500 _a"Greatea."
520 _aThis book takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas.
650 0 _aInterior decoration.
_998328
650 0 _aRestaurants
_xDecoration.
_998331
650 0 _aHotels
_xDecoration.
_998334
650 0 _aLogos (Symbols)
_xDesign.
_998337
650 0 _aBranding (Marketing)
_998338
650 0 _aCommercial art.
_998340
700 1 _aLi, Aihong,
_eeditor.
_998343
700 1 _aWang, Yu.
_998346
907 _a41194
_b01-20-15
_c01-18-15
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