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019 _a830109795
020 _a9783836545242 (hd. bd.)
020 _a3836545241 (hd. bd.)
035 _a(OCoLC)855530793
_z(OCoLC)830109795
040 _aOHX
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049 _aTSAA
050 4 _aNC998.4
_bG36 2013
072 7 _aNC
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090 _aNC 998.4 .G36 2013
090 _aNC 998.4 .G36 2013
245 0 0 _aGame changers :
_bthe evolution of advertising /
_ced. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
246 3 0 _aEvolution of advertising
260 _aKöln :
_bTaschen,
_c2013.
300 _a311 pages :
_billustrations (many color) ;
_c32 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIntroductions in English, German, and French.
500 _aIncludes indexes.
546 _aIntroductions in English, German, and French.
505 0 0 _tThe creative revolution : good art, good writiness, good business. --
_tEye witness : Paula Green --
_tWords spread : advertising and the language of popular culture --
_tEye witness : Jeff Goodby --
_tThe age of the image : from Warhol and Saatchi to the visual solution --
_tEye witness : David Bailey --
_tGrands prix and oscars : advertising goes to Hollywood --
_tEye witness : Sir John Hegarty --
_tConsolidation : global brrands and the flat world --
_tEye witness : Lee Clow --
_tHearts and minds : the selling of politics --
_tEye witness : Lord Bell --
_tGoodvertising : advertising's social conscience --
_tEye witness : David Droga --
_tDot communications : the world goes online --
_tEye witness : Fernanda Romano --
_tThe end of the beginning : traditional advertising in the digital age --
_tEye witness : Piyush Pandey --
_tFrom searching to sharing : social networks and social corrency --
_tEye witness : Aaron Koblin & Valdean Klump --
_tFrom soaps to apps : content comes full circel --
_tEye witness : Brian Dilorenzo --
_tAfter advertising : connecting products to connected people --
_tEye witness : Bob Greenberg --
_gIndex --
_gAcknowledgements.
520 _a"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it." --
_cPublisher website.
610 2 0 _aCannes Lions (Firm)
_998455
650 0 _aCommercial art
_xHistory
_y20th century.
_998459
650 0 _aCommercial art
_xHistory
_y21st century.
_998463
650 0 _aAdvertising
_xHistory.
_998466
650 7 _aWerbekampagne.
_0(DE-588)4134093-0
_2gnd
_998468
700 1 _aRussell, Peter.
_998470
700 1 _aSlingerland, Senta.
_998472
700 1 _aDaniel, Aurelie.
_998473
700 1 _aDubau, Jürgen.
_998475
710 2 _aInternational Advertising Festival Limited.
_998478
907 _a41200
_b01-20-15
_c01-18-15
942 _cBOOK
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