000			02760nam a2200361 i 4500
001			2014378537
003			AE-DuAU
005			20241127175737.0
008			140606s2013 nyu 001 0 eng
010			_a 2014378537
020			_a9780385347754
020			_a0385347758
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	4	_aP301.5.P47 _bH45 2013
090			_aP 301.5 .P47 H45 2013
100	1		_aHeinrichs, Jay. _99526
245	1	0	_aThank you for arguing : _bwhat Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / _cJay Heinrichs.
250			_aRevised and updated edition.
250			_aRevised paperback edition.
264		1	_aNew York : _bThree Rivers Press, _c[2013]
300			_axvi, 408 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aPreface -- Foreword to the new edition -- Open your eyes : the invisible argument -- Set your goals : Cicero̕'s lightbulb -- Control the tense : Orphan Annie̕'s law -- Soften them up : character, logic, emotion -- Get them to like you : Eminem̕'s rules of decorum -- Make them listen : the Lincoln gambit -- Use your craft : the Belushi paradigm -- Show you care : Quintilian̕'s useful doubt -- Control the mood : the Aquinas maneuver -- Turn the volume down : the scientist̕'s lie -- Gain the high ground : Aristotle̕'s favorite topic -- Persuade on your terms : what ʺisʺ is -- Control the argument : Homer Simpson̕'s canons of logic -- Spot fallacies : the seven deadly logical sins -- Call a foul : Nixon̕'s trick -- Know whom to trust : persuasion detectors -- Find the sweet spot : more persuasion detectors -- Get instant cleverness : Monty Python's treasury of wit -- Speak your audience̕'s language : the rhetorical ape -- Make them identify with your choice : the mother-in-law ruse -- Lead your tribe : Mandela's halo -- Avoid apologizing : Apple's fall -- Seize the occasion : Stalin's timing secret -- Use the right medium : the jumbotron blunder -- Give a persuasive talk : the oldest invention -- Capture your audience : the Obama identity -- Use the right tools : the Brad Pitt factor -- Run an agreeable country : rhetoric̕'s revival -- Appendices: Argument lab ; The tools ; Glossary ; Chronology ; Further reading.
520			_aAn introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.
650		0	_aPersuasion (Rhetoric) _96182
650		0	_aDebates and debating. _99527
942			_2lcc _cBOOK
999			_c43370 _d43370
907			_a43370