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008 151014s2016 cauad ob 001 0 eng|d
020 _z9789351506430 (pbk. : alk. paper)
020 _a9789351506447 (e-book)
035 _a(MiAaPQ)EBC4440204
035 _a(Au-PeEL)EBL4440204
035 _a(CaPaEBR)ebr11171005
035 _a(CaONFJC)MIL902616
035 _a(OCoLC)944311110
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aP91.3
_b.M98 2016
100 1 _aMytton, Graham,
_eauthor.
_927832
240 1 0 _aHandbook on radio and television audience research
245 1 0 _aMedia audience research :
_ba guide for professionals /
_cGraham Mytton, Peter Diem and Piet Hein van Dam.
250 _aThird edition.
264 1 _aThousand Oaks, California :
_bSAGE Publications, Incorporated,
_c2016.
300 _a1 online resource (298 pages) :
_billustrations
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aRevision of author's Handbook on radio and television audience research.
504 _aIncludes bibliographical references and index.
533 _aElectronic reproduction
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMass media
_xResearch
_xMethodology.
_933044
655 4 _aElectronic books.
_933045
700 1 _aDiem, Peter,
_d1937-
_eauthor.
_927834
700 1 _aDam, Piet Hein van,
_d1967-
_eauthor.
_927835
776 0 8 _iPrint version:
_aMytton, Graham.
_tMedia audience research : a guide for professionals.
_dThousand Oaks, California : SAGE Publications, Incorporated, 2016
_z9789351506430
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ezproxy.aud.edu/login?url=https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4440204
_zClick here to access online
942 _2lcc
_cEBOOKS
907 _a48401