000			02804cam a2200385 i 4500
003			AE-DuAU
999			_c49309 _d49309
001			2017043565
005			20241127180641.0
008			171027t20182009nyu b 001 0 eng
010			_a 2017043565
020			_a9780749480967
020			_a0749480963
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	4	_aHF 5415.1255 _b.S55 2018
082	0	0	_a658.8/27 _223
090			_aHF 5415.1255 .S55 2018
100	1		_aSmilansky, Shaz, _eauthor. _9176594
245	1	0	_aExperiential marketing : _ba practical guide to interactive brand experiences / _cShirra Smilansky.
250			_aSecond Edition.
264		1	_aNew York : _bKogan Page, _c2018.
264		4	_c2009
300			_axv, 304 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Experiential marketing, 2009.
504			_aIncludes bibliographical references and index.
505	0		_aAn experiential revolution: the accelerating transformation of business and marketing -- What is experiential marketing? -- A whole new world : millennials, brand experiences and social media -- The experience economy is here -- Concept stores, the future of retail and pop-ups -- Digital experiences, artificial intelligence in marketing and merged realities -- The better creative model : how to create unique experiential marketing ideas -- Set message : an activation framework for your experiential marketing strategy -- Situation and background : exploring the business context for experiential marketing -- Experiential objectives : how to creatively define and set your goals -- Target audience : gathering holistic insights and understanding of your customers -- Message : key communication of your brand message using experiential marketing -- Experiential strategy: how to develop live brand experience strategies and frameworks -- Selected locations and brand ambassadors for your experiential marketing strategy -- Systems and mechanisms for measurement for experiential marketing planning -- Action : how to deliver and project manage live brand experiences -- Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments -- Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward -- Conclusion: planning for the future of experiential marketing -- Index.
650		0	_aBranding (Marketing) _9176595
650		0	_aTarget marketing. _936584
776	0	8	_iOnline version: _aSmilansky, Shaz, author. _tExperiential marketing _b2nd Edition. _dNew York : Kogan Page Ltd, [2017] _z9780749480974 _w(DLC) 2017052182
942			_2lcc _cBOOK
907			_a49309