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008 161026t20172017enka b 000 0 eng d
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035 _a(OCoLC)961007900
_z(OCoLC)961156669
_z(OCoLC)1008179284
040 _aYDX
_beng
_erda
_cYDX
_dOCLCQ
_dBTCTA
_dBDX
_dCDX
_dOCLCF
_dOMB
_dORU
_dOCL
_dCNGUL
050 4 _aZ 251.A6
_bB68 2017
090 _aZ 251.A6 B68 2017
100 1 _aBoutros, Mourad,
_eauthor.
_9140763
245 1 0 _aArabic for designers :
_ban inspirational guide to Arabic culture and creativity /
_cMourad Boutros.
250 _a1st ed.
264 1 _aLondon :
_bThames and Hudson,
_c2017.
264 4 _c2017
300 _a223 pages :
_billustrations (chiefly color) ;
_c27 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aFirst published by Mark Batty Publisher as Arabic for Designers in 2007.
504 _aIncludes bibliographical references (page 218).
505 0 _aHistorical background -- Type design. Elements of typography ; Latin vs. Arabic typography ; Technology's role in typeface development ; Arabic typesetting from movable type to the digital age -- Logotype design. The value of cultural knowledge ; The highs and lows of logotype conversion ; Successful logos -- Case studies. The essence of newspaper design : The Times of London, Al Hayat, Al Jazirah ; Type design for TV ; Basic Arabic -- Designing with Arabic -- Fine art & calligraphy -- Glossary of terms.
520 _aGRAPHIC DESIGN. Extensively illustrated with more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an authoritative guide for designers unfamiliar with Arabic script. Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications - newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim. Arabic for Designers demonstrates how designing with Arabic can yield incredibly innovative, beautiful and successful results.
650 0 _aArabic type.
_9188223
650 0 _aGraphic design (Typography)
_9188224
650 0 _aCalligraphy, Arabic.
_9188225
650 7 _aCalligraphy, Arabic.
_2fast
_9188225
650 7 _aArabic type.
_2fast
_9188223
650 7 _aGraphic design (Typography)
_2fast
_9188224
650 7 _aArabic type.
_2cct
_9188223
650 7 _aPrinting
_yArabic.
_2cct
_9188226
650 7 _aGraphic design (Typography)
_yArabic.
_2cct
_9188227
650 7 _aAdvertising layout and typography
_yArabic.
_2cct
_9188228
942 _2lcc
_cBOOK
948 _hNO HOLDINGS IN TSAUD - 55 OTHER HOLDINGS
907 _a49783