| 000 | 02337cam a2200325M 4500 | ||
|---|---|---|---|
| 001 | on1415230577 | ||
| 003 | AE-DuAU | ||
| 005 | 20241127181353.0 | ||
| 008 | 231116s2023 xxu 000 0 eng d | ||
| 020 | _a9781529600025 (paperback) | ||
| 035 | _a(AE-DuAU)1415230577 | ||
| 040 |
_aGBVCP _beng _erda _cGBVCP _dAE-DuAU |
||
| 049 | _aTSAUD | ||
| 050 | _bHD30.3 .C667 2023 | ||
| 090 | _aHD30.3 .C667 2023 | ||
| 100 | 1 |
_aCornelissen, Joep _eauthor _9204728 |
|
| 245 | 1 | 0 |
_aCorporate communication : _ba guide to theory and practice / _cJoep Cornelissen. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aThousand Oaks _bSAGE Publications _c2023 |
|
| 300 |
_axxx, 327 pages : _bcolor illustration ; _c19 cm |
||
| 336 |
_aText _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: - changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams - the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok - the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways). This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University" | ||
| 650 |
_aCommunication _9204729 |
||
| 650 |
_aCorporate _9204730 |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c52562 _d52562 |
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| 907 | _a52562 | ||